Direct mail is tried and true method of marketing. It turns consumers into leads by giving a physical object to respond to. Companies have employed direct mail for years, and continues to be a great channel to generate leads.
Common assumption would suggest that direct mail is becoming irrelevant. Because we live in an era in which so many consumer interactions and potential touch points are located online. Whatever your familiarity is with emerging digital platforms, you have undoubtedly heard that online is the next great marketing opportunity. It is true that a good digital presence is essential for any business to survive and grow nowadays. More importantly, there are some surprising statistics regarding the efficacy of this marketing tool.
For one, direct mail is still very relevant. Recent research conducted by the Digital Marketing Association (DMA) shows that likewise 79% of consumers will act on direct mail right away. Epsilon’s 2012 Channel Preference Study found that direct mail is the preferred method for brand communications for 73% of U.S. consumers.
Direct mail is generally less expensive than preset appointments or seminars. For this reason, it can be a viable solution for even the simplest of campaigns and business needs. Successful mail pieces are tailored-fit with the right message for a targeted audience.
The Annuity Consultants’ mail offerings span a variety of markets and topics. That is to say that we have pieces on life insurance and annuities geared to suit any advisor’s objectives.