How Facebook Ads Work: A 5 Step Guide for Financial Advisors

Have you ever noticed the ads on the right side of your Facebook homepage? If not, go to your homepage and take a look. You may find yourself taking special interest in these ads. I bet it seems like they are directed to you and your interests, right? This is no accident.

The efficiency of Facebook Ads is made possible by Facebook’s Reaching and Targeting Initiative, which captures specific profile information and ensures your ad reaches the right audience.

Eureeka! This means that Facebook, the social network giant, has given you the opportunity to advertise your brand to millions of consumers online with precise targeting.

Why should you use Facebook Ads? In case you missed the memo, there are nearly 1 billion people worldwide on Facebook. Each month, those billions of connections form a digital map of people’s real world networks of family, friends, co-workers, hobbies, and even products.

For an advertiser, profile data is a gold mine for reaching customers. User profiles outline important demographics such as status updates, birthdays, occupations, hobbies, location, and relationship status. Because Facebook Ads can access this information, you can target exactly the right people.

As an advisor, are you looking to reach 55+ engineers who like to travel, play golf, and live within a 20-mile radius? How about 45-55 year-old single women who need financial advice? Facebook can put your targeted message in front of these people! It eliminates the guessing games and puts an end to wasting money on reaching the wrong audience. This opportunity is way too good to pass up, so let’s get started!!

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