For Annuities, Innovate or Vacate

Well, there’s one thing we can say without reservation: The annuity industry is not standing pat. We spoke with Dana Pederson, vice president of annuity products at the Phoenix Companies, Inc., to get a better handle of the various trends and changes to annuities.

Over the past 15 years, Pederson has worked with annuities of different shades and colors, including variable, fixed and indexed. Lately, she’s had her eye on the indexed side of the business where the changes (and growth) have been the most dramatic. But she’s seen interesting trends emerge across product lines. Here are some of the key trends, according to Pederson:

The growth of indexed sales. “There’s been a lot of development on the indexed side and the result has been strong sales.”

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