While financial advisors agree that client referrals are critical to a firm’s growth, nearly half say they’ve asked only “a small percentage” of their clients for a referral, according to an SEI Quick Poll released Monday.
Additionally, only one in five advisors said that seeking referrals is a “regular routine and a key reason of my success,” the Quick Poll finds.
“It’s clear that the majority of advisors aren’t capitalizing on the valuable opportunity sitting right in front of them,” John Anderson, head of practice management solutions for the SEI Advisor Network, said in a statement.
“Every good advisor knows they should be utilizing existing clients to generate referrals. The only question is how,” added Taylor Ranker of The Ranker-Hanshaw Group in Harrisburg, Pa.
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