Taking the Marketing of an Insurance Agency to the Next Level
We’ve all reached the point when we’ve had a task looming over our head and we must get it done today. Waiting any longer to complete the task feels like it would kill us. The task has become such a thorn in our side that we have to pull it out before it does more […]
Marketing & Branding the Insurance Agency: You’re a Small Business Owner!
We may not always think of representatives who sell annuities for insurance companies as small business owners. However, at a minimum, being an agent for a company makes you a contractor. You will only earn enough to live on if you’re aggressively setting and achieving personal sales goals. That being said, you must focus heavily on […]
Marketing & Branding in the Insurance Industry
Insurance is one of the most difficult industry to create brands for because they have a limited range of ways they can differentiate themselves. They make brands about whatever differentiation they can. One insurance company writes on its web page: “Around here, we do things a little differently from other insurance companies….Being different is in […]