6 Tips about Life Insurance Companies
Life insurance companies are a fact of life for most people so you probably think you know all about them. Well, let’s test that theory. Here are six things that everyone should know about life insurance companies. What is a life insurance company? At its core, insurance is a type of contract (called a policy […]
Marketing & Branding in the Insurance Industry
Insurance is one of the most difficult industry to create brands for because they have a limited range of ways they can differentiate themselves. They make brands about whatever differentiation they can. One insurance company writes on its web page: “Around here, we do things a little differently from other insurance companies….Being different is in […]