Taking the Marketing of an Insurance Agency to the Next Level
We’ve all reached the point when we’ve had a task looming over our head and we must get it done today. Waiting any longer to complete the task feels like it would kill us. The task has become such a thorn in our side that we have to pull it out before it does more […]
Marketing for Agents Who Sell What People Don’t Necessarily Need
We’ve read it everywhere this spring. The economy is slowing down even at a point when unemployment is the lowest that it has been for a decade. When you depend on sales commissions for a living, you don’t want to hear that the economy is slow or soft or whatever fabric softener descriptor seems to […]
Marketing & Branding in the Insurance Industry
Insurance is one of the most difficult industry to create brands for because they have a limited range of ways they can differentiate themselves. They make brands about whatever differentiation they can. One insurance company writes on its web page: “Around here, we do things a little differently from other insurance companies….Being different is in […]