Several months ago, I took an excursion across the country to visit my grandparents at a senior living home in Florida. Due to my unique area of expertise, a certain buzz loomed that a “social media expert” was coming. Upon my arrival, the vibrant community of seniors and boomers were visibly excited and adamant to learn about these new technologies. Given their interest, I put on short social media workshop to show them the ropes. As I presented information about Skype, Facebook, and Twitter, their eyes beamed with enthusiasm to learn about these cutting edge technologies.
After the presentation, the group of men and women asked questions and hopped online to test the waters. The energy and excitement I felt in this community is a microcosm of how seniors are interacting with social technologies throughout the world. As social media integrates more deeply into the fabric of our culture, the participation of seniors and boomers is skyrocketing. According to the Pew Internet & American Life Project:
One in three online seniors uses social networking sites like Facebook and LinkedIn
From April 2009 to May 2011, social networking site use among Internet users ages 65 and older grew 150%, from 13% in 2009 to 33% in 2011
Half of adults ages 65 and older are online
An interesting article by in Senior Market Advisor, there are 10 reasons boomers need to be in your social media plans:
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