A tried and true method of marketing, direct mail turns consumers into leads by giving a physical object to respond to. Direct mail has been employed by companies for years, and continues to be a great channel to generate leads.
We understand that advisors and agents are in a unique situation and likewise face unusual challenges when building their brand. This is because so much of your business relies on the impression you can impart as an individual professional, rather than part of a well-established organization with significant marketing leverage.
Advisors often express that they are at their best face-to-face with a prospect. Every prospect, lead, and consumer presents a unique mix of concerns and practical limitations, and an in-person encounter is one of the most successful methods of reinforcing your value proposition.
Seminars are a great way of using key topic presentations to draw in potential consumers and appeal to individuals who might be curious about your services but need more information and persuasion for complete buy-in. Seminars are often a successful marketing tool because they allow you to engage with a large pool of potentially qualified prospects.
Digital marketing encompasses a wide-spectrum of techniques and processes to navigate a constantly evolving digital space. The goal, like any marketing, is two-fold: to capture consumers and to build brand awareness. The challenge is making yourself visible against the churn and hum of the internet. To overcome this challenge, businesses must have a defined web presence, with strong digital platforms driving their online exposure.